- March 14, 2019
- Posted by: admin
- Category: Uncategorized
Converge Technologies-ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that Converge Technologies, a reseller of IT and telecommunications solutions to financial, banking, telecom, energy and other sectors in Africa, has begun using ZINFI partner portal technology to automate its marketing workflow.
Converge is a partner of a major global enterprise software company, and provides collaboration solutions, desktop and application virtualization technology, networking and WAN optimization tools, data center operating systems, performance management tools, application monitoring tools and data center operating systems to customers across Africa from its headquarters in Lagos, Nigeria. The partner portal offers a wealth of ready-to-use content from the OEM that can easily be co-branded and customized for specific regions and markets. Converge uses the portal to quickly develop and set up email campaigns, automatically execute them on a pre-determined schedule, and track results via the portal’s powerful reporting capabilities.
Prior to gaining access to the partner portal, Converge’s marketing workflow consisted of a number of time-consuming manual processes. It was challenging for the company to generate awareness among customers and prospects of the benefits of its products and services on a scale commensurate with the vast, diverse market it serves. The partner portal’s automation of the campaign workflow has changed the equation, and Converge now uses the portal on a regular basis to select and adapt email campaigns for multiple products and a variety of target audiences.
“The ZINFI partner portal has been really helpful,” says Tomilola Agboola, Supervisor of Sales and Services Administration at Converge. “It is very rich in content. All you have to do is decide which campaign you want to run. I don’t have to go and send out a new email every morning or every week. It’s all automated, and I don’t have to think about creating campaign content on my own.”
Users of the ZINFI partner portal have access to ZINFI’s world-class partner marketing concierge services, and Agboola was grateful to have responsive support at her fingertips when she was new to the platform. “If I ever had problems understanding the portal, I could get in touch with the ZINFI representative. He was always helpful to me, always had time for me and was willing to explain everything.”
Read More Here
Article Credit: GN
The post Converge Technologies, a Reseller of IT and Telecom Solutions in Africa, Scales Up Its Email Marketing Efforts with the Help of ZINFI’s Web-based Partner Portal appeared first on erpinnews.