- September 25, 2018
- Posted by: admin
- Category: Uncategorized
Guide Google Analytics- Peter Drucker once said, “If you can’t measure it, you can’t improve it.”
Without data, it is impossible to show what affect your SEO strategies are having.
Tracking performance and progress makes analytics invaluable to marketers.
According to HubSpot, 61 percent of respondents say generating traffic and leads is their most significant marketing challenge.
When the C-suite isn’t getting the leads they expect, they start questioning if your work is valuable. That is where data becomes crucial to digital marketers.
This guide is an overview of Google Analytics, the most robust free analytics platform available, and how SEO pros and marketers can use it to their advantage.
How Can Google Analytics Help My SEO?
Google Analytics provides access to a massive amount of data related to how users find and interact with your site.
For example, you can see how many people visited a specific page, how long they remained there, where your users live, how certain keywords perform, and so forth.
This information is vital in determining how effective your awesome SEO strategies are – and to uncover areas you can make improvements.
What You’ll Learn About Google Analytics
Now that you know why Google Analytics is essential to SEO, let’s talk about what you will learn in this guide.
This article is broken up into five sections based on the reports in Google Analytics.
Then, we will cover how to set up your Google Analytics dashboard and how to do a basic audit of your Google Analytics to see if your account is up to par.
This report offers real-time data about who is on your site and what they are doing.
Did you publish an awesome post and want to see how many people are reading it? Or do you want to find out if users are watching the video you just uploaded?
With real-time, you can.
To access data as it happens, click “Real-Time” in the left sidebar of your Google Analytics dashboard.
In most cases, real-time shows actions that have occurred on your site in the last five minutes. A few real-time reports will allow you to view data in the last 30 minutes.
Read More Here
Article Credit: SEJ
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